This morning I finally took the Lower Macungie Patch off my social media feeds.

Since AOL completely fumbled the once promising venture, today it’s no more than a tabloid. Gone is the unique hyper local content generated by local editors and bloggers who were from the communities they served. We now have crickets on the local boards. The headlines consist of the kind of stuff you  find on TMZ and supermarket tabloids.

Very sad. Had high hopes for Patch. Seemed like we had 3 of the more successful ones locally in Emmaus, Upper Macungie and Lower Macungie. At one time it was a website I visited daily. When patch was cookin on all cylinders it provided an important service keeping residents informed on what was going on locally and providing a robust platform for neighborhood conversation and interaction. Content covered local gov’t, schools, neighborhood news, community events ect. Now it’s pretty much your standard celebrity gossip and national human interest stuff.

The local uniqueness is all gone now replaced with generic  content you can get on 100 other sites that are better put together.

Celebrity gossip and spam. What once was a very promising hyperlocal news website was completely fumbled by it’s parent company.